That Tights Problem

Are you serious? I don't understand why I'm writing about this type of thing again: Another retailer used straight-sized models to promote plus size models, only this time, they had the model STRETCH the fabric to show how large it gets.

According to Bazaar (and a whole lotta pissed off shoppers), "Wish.com appears to have hired slender models to pull [tights] up and stretch them over their entire bodies."
Bazaar reminds us, "This is not the first time in 2017 that a fashion company has used slim models to advertise plus-size products. US retailer Fashion Nova faced a major backlash in April when it showed off its new ‘Curvy and Confident’ collection using US size 2 models for the campaign."

On the bright side, Nova learned their lesson - I just clicked over to see if they're fixed this, and it seems they're using mostly plus models. 
But still, WHY did this happen in the first place? Who thought this was an okay idea?

-- Yael Tygiel
Twitter @yaeltygiel
​Instagram @thefatgirlshow