After doing some research, Refinery 29 has realized that although the 67% of Americans are plus size, the images we only see them in about 2% of the images released in the media. Teaming with Lane Bryant and aerie, they decided to make a change. They've begun the 67% Project which means that "67% of the bodies you see on our site, in our newsletter, and on our Instagram and Snapchat channels will be plus-size."
You can join the movement by challenging the disparity of the 67%. Demand media feature women of all sizes, from all races and backgrounds, with equal representation. Using #SeeThe67.
Get more info here