Old Navy, who previously claimed that larger sizes require more fabric and thus plus size clothing was priced higher than straight sizes, made a smart move today with their BODEQUALITY launch.
Attempting to become more inclusive, the retailer announced that as of Aug 20th they would become “the first value retailer to offer sizes 0-30 and XS-4X for all women’s styles with no price difference", according to Yahoo.
Additionally Yahoo reports, that Old Navy claims they'll be transforming over 1,200 stores into “fully size-integrated shopping experiences”. Adding that they intend every store to offer all women’s styles in sizes 0-28 with no special sections. And they're updating their mannequins to include a variety of sizes: 4, 12 and 18.
While this small move is progress, and appreciated, it's only a tiny step in the Fight For Inclusivity, and only time will tell if their physical locations will actually hold to these new standards.