Modcloth Open Store (IRL) in Austin

Much beloved online retailer Modcloth has opened it's first size-inclusive brick-and-mortar store! After 14 years of being online-only, and a tour of pop-up shops, Modcloth has finally opened up shop in Austin, TX, carrying size XXS-4X (size 00-28/30), reports Refinery29.

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ModCloth CEO Matt Kaness says,  “The store model itself is a hybrid of a showroom and a traditional store, where the majority of the apparel and shoes are samples that she tries on,” [he] explains. “It’s really exciting for us for a few reasons: One, it allows us to be able to get more styles into the square footage of the store space, because we’re not having to have a large back of house for all of the inventory. The selling area is larger. It allows us to invest in our store associates and Mod Stylists in the store and have them focus on the customer experience and servicing the customer, instead of managing the back of house and all that goes with a traditional retail store. It allows us to turn over the entire assortment in the store every month with each of our new ModCloth signature collection deliveries...and then with the cash-and-carry, which is predominantly non-apparel — jewelry, eyewear, handbags, home gifts, beauty — that’s all in stock, which helps to complete the look, tell the story.” 

Adding, “We didn’t see much, if any, resistance to our fit-and-ship showroom concept, as long as the order gets there within a day or two after the in-store purchase”.
Personally, I can't wait to see Modcloth bring inclusive shopping to the entire country as more stores open up.