 Ashley Graham continues to take the retail world by storm, now promoting H&M's new plus size line. Unfortunately, the pieces she's promoting in the ads, as well as the entire plus size line, will only be available for purchase online. Even worse, this isn't the first time a newly launched plus size line was released online only. According to PEOPLE magazine, “H&M’s product range has grown in the past few years and this means not all stores have room to present all our fashion concepts and size ranges,” a spokesperson for H&M tells PEOPLE. “Instead we are happy to offer our customers the full H&M Studio collection online.”
When Lilly Pulitzer launched a line for Target, there was an uproar in the plus size community as all the plus size pieces were unavailable in stores. Eventually Target rectified this oversight when AVA+VIV hit stores. Hopefully, H&M will learn from Target's mistakes and stop making fat girls feel unwelcome.
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April 2020
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