Athleta received a whole lot of (reasonable) backlash for featuring straight sized models to show off their plus size clothing. According to Glamour, Now, Athleta has issued a statement on the matter that doubles as a promise to be more aware of its practices in the future. "This is a place where we can do better. The positive portrayal of women in the media is very important to us," the company's statement said, according to Hello Giggles. "We celebrate women of all body shapes, sizes, ethnicities, and ages across our stores, website, campaigns, and social media channels. The Power of She campaign is what we really stand for. It’s really important for us to acknowledge the strength, health, and beauty all women have. This is something we’ve been looking at and working fervently to solve.”
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August 2022
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