![]() After years of being anti-plus size, or "not cool" as their creator claimed, Abercrombie is FINALLY launching a body positivity campaign. According to the NY Post, The “Face Your Fierce” ads are anchored on a range of ideas including the increasingly trendy “body positivity” movement, as well as “self-empowerment,” “gender equality” and “LGBTQ+ equality”.
It seems the prep-wear company has been introducing curvier models over the last year or so, but this is their first campaign to openly promote plus size bodies, including plus-size model Michael Robert McCauley, Olympic skier Gus Kenworthy and the Compton Cowboys. But the question still remains, do they even carry plus sizes?
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August 2022
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